Kotak Securities is a subsidiary company of Kotak Mahindra Bank. It was founded in year 1994 and it stands as one of the largest stock brokers in India. The company is paving way for more than 5 lakh trades per day. Kotak Securities has over 1100 branches including franchisees and satellite offices. The company has coverage of approximately 352 cities across India. Kotak Securities holds a corporate membership with BSE and NSE and it is a depository participant with NSDL (National Securities depository Limited) and CDSL (Central Depository Services Limited). Kotak Securities provides the depository services to its customers.
Kotak Securities provides a wide range of investment alternatives to its customers. The various products of the company includes investments in Initial Public Offers (IPOs), trading in equities and derivatives, investments in mutual funds, fixed deposits, bonds and in addition to share market related products. The company has multiple facilities for stock trading and these facilities includes trading through terminal, through website, through mobile application, through branches and even call and trade. Kotak Securities is a full service broker and just like other brokers, it is offering its customers the facilities like SMS alerts, portfolio management services, research reports, technical analysis, margin finance, fundamental analysis, margin against securities, etc. Kotak’s 3-in-1 account (Trinity Account) provides its customers the benefit of bundling of 3 accounts together, viz. demat account, broker account and bank account.
Trading Platforms of Kotak Securities
Kotak Online offers four different types of trading platforms to its customers for the ease in transactions by them. These platforms are as follows:
Website Based Trading – The platform allows the users to access the trading application through any website. The platform is one of the simple and easy techniques to trade through this company. For customers with slow speed internet connectivity, Kotak offers a low bandwidth trading website, known as ‘Xtralite’.
Trading Terminals (KEATProX and FASTLANE) – KEATProX and FASTLANE are the two different sets of trading terminal based applications which are offered to its customers. KEATProX lets the user enjoy the experience of faster trading. The application is an exe based desktop and can be installed on the desktop. FASTLANE allows the users to experience of trading through terminal. It is a Java applet based application and need not to be downloaded on the desktop. The application can be accessed from anywhere by logging in through a web browser.
Mobile Stock Trading – The customers who want to trade through their mobile phones can make a use of mobile stock trading application and can enjoy the high speed trading. The mobile app allows the users to execute their trades, view intraday charts, view streaming quotes and can monitor their portfolio.
Branch Advisory and Call & Trade – Kotak Securities has a wide network of branches and through its branches the company supports its customers to trade by simply calling the call center numbers.
Brokerage Charges and Plans of Kotak Securities
Kotak allows its users to choose the account type from a variety of options offered:
AutoInvest – It is an online trading account. Under this account, the user is provided with investment planning Gold Exchange Traded Funds, equities and mutual funds. Considering the risk appetite of the customers and their investment plans, the advisors of the company gives recommendations to them. In order to avail the benefits of this account, minimum investment required is Rs. 5,000.
Kotal Gateway – As the name suggests, the account actually provides a gateway to the customers who have just begun investing, by providing them a bundle of investment opportunities. The account allows the users to trade from anywhere and anytime using internet. Under this account, users also have an additional advantage of call and trade and in addition to this, the users can also trade in currency derivatives. Under this account, the users will get some of the additional services, viz. SMS alerts, research reports, free news on the market and stocks and updates on the market. All this collectively aids the users in taking a rational decision related to their investments. Kotak Gateway account is for those customers/ traders who want to invest between Rs. 20,000 to Rs. 5 lakhs. This amount can either be in the form of cash deposits or it may be in the form of value of shares that are purchased by the customer. If the transaction value is less than 25 lakhs then 0.06% will be the brokerage charge on both sides for intraday trading whereas for higher amounts, the brokerage charge will be 0.23%.
Kotak Privilege Circle – This is the premium investment account of Kotak Securities. Kotak Privilege Circle account provides the users with all the benefits of Kotak Gateway account. Added to these benefits, the account also provides independent market expertise to its customers along with the support through their dedicated relationship managers. The customer service desk will help the customers in opening an account, resolving the day to day queries, problems and concerns of the customers. KEAT premium is an online tool which is exclusively available to the customers using Kotal Privilege Circle. With this tool, one can monitor as to what is happening out in the market and can also see their gains and/ or losses in real-time. The account can be activated if the user has margin of more than 10 lakhs either by way of cash or by way of stock. If the transaction value is less than 25 lakhs then 0.06% will be the brokerage charge on both sides for intraday trading whereas for higher amounts, the brokerage charge will be 0.03%.
Kotak Freedom – This account is for those who are interested in investing in mutual funds.
Kotak Super Saver – The account charges a flat brokerage and it is a low margin account.
PMS (Portfolio Management Service) – This account is for those people who require the services of an expert to help them in managing their investments.
NRI Account – It is an online trading account specially meant for NRI investors.
Trinity Account – It is a 3-in-1 account and it integrates the online trading account, demat account and the bank account of the users on a single platform. The account gives the customer a superb experience of fund transfer in addition to online trading.
Unique Selling Proposition of Kotak Securities
Stock recommendations, research reports, mobile trading and assisted trading through the vast network of its branches serve as strong pillars for the investors to rely on Kotak Securities. In addition, the account of Kotak Securities can easily be integrated with some of the banks like Citibank, Kotak Mahindra Bank, HDFC Bank and UTI Bank.